Advertisers engaging in social media is at an all time high. As the world of digital marketers change by the hour do to advances of new technology changes it seems by the minute, ways to market that lends to consistency is enormously important. Small business owners more than corporations find themselves having to "do and learn" versus "learn and do" as Bernhard Glock, global media leader and marketing innovator believes is necessary in today's competitive global market. There just doesn't seem time any more to study a trade or skill due to the fast growing internet service provider and consumer needs that changes constantly. Brand markers do and learn to be successful.
Crowdsource is a marketing tool that seems to be consistent in all markets. It helps to understand the digital consumer, help with overseeing how the latest developments is helping to determine publics decision making about products or services and helps to protect the interest of a company to have less trial and less error.
A video blog or video logging promotions are sure ways to market to large crowds; something the TV commercial makers have known from its onset. The world’s largest global media budgets, online brands and small business owners alike all understand the power of grabbing a crowd to sell a product. Crowdsource advertising is the way to build today's business. According to The World Federation of Advertisers website and video blog, members represent 90 percent of global marketing communications with the cost of member advertising spending around $700 billion. What are they doing spending so much money? They are finding ways to crowdsource as opposed to outsource for one.
Crowdsourcing is more effective for marketing and providing services since its primary goals is to target a large group segment of publics or consumers in one swipe. It is the way for everyone to work together such as in marketing trials most commonly known as paid surveys or market research when consumers are called in to form a panel, asked their opinions and then paid. This type of marketing can also be used in online networking communities where social media managers and consumers work together in a groupthink atmosphere and offer suggestions to improve products, voice likes and dislikes and are made to feel as if products and services they use are personally there's because of their input. Mostly crowdsourcing is a great way to save money for business. Crowdsourcing is not just to help for understanding a company's market, it can be used to help build a business. For instance, if you have a new business that needs a logo, there are websites that use crowdsourcing that can help. For an example, see link attached.
World Federation of Advertising
SAMPLE CROWDSOURCE for DESIGNERS
© 2012 Sharon L. West- 2008-2012 MightyDreamer Publishing, Inc.
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