When the world began to browse, did consumers ever think they would be categorized like cattle through a number system such as data mining of our information, personality traits, likes and dislikes for the purpose of selling products and services to us? Probably not. The average citizen was so engulfed in the thought that the web could bring them closer to far away people, friends and family, becoming data was the least on a person's mind.
You don't have to be an expert or told by one that all companies now have access to information on every citizen that plays, works and or uses online services. If you sign up for a dating service, social media sites and or simply shop online, you person is registered as data advertisers gladly buy and use for strategic marketing unlike ever seen before. Today, an advertiser can send messages to you in your email based on your personal preference. If you have noticed yet, next time you are in say a hotmail account and send a message or open one, think back or look in your opened message to see if it corresponds with an advertisement that usually is animated at the right of your email page. Often you will find a related ad to what email you are either reading or writing. It's amazing to think we are in an age where computers can think for us as we think. Isn't that almost what is going on when advertisers rig ads to our preferences and or messages?
Signing up for online services that ask a host of personal questions that are answered truthfully or not makes a chart on a person that is recognized worldwide, since data, your data is universally understood as likes and dislikes according to charts and analysis of character. Even if you are not named personally in a data mining study, there is still a benefit from your information that helps marketeers. Try this. Fill out a form at a store online with misleading information and ask to be put on their affiliates list. See how quickly ads will change on both on your email page and in your email to reflect the information you supply. It harmless, but informative to try the task.
© 2012 Sharon L. West- 2008-2012 MightyDreamer Publishing, Inc.
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